Wednesday, April 1, 2015

Coming Soon: "Basil's Closet"

Today's the day we've been waiting to share some exciting news about a new project we've working on together with Basil — that's right, Basil's the star of this latest venture (just like he's the true star of this blog, who are we kidding?).

So, what have we been up to behind the scenes? Simply put, a petwear collection. "Basil's Closet," what we've lovingly coined the collection, will be a limited run dog clothing line inspired by Basil's most popular Instagram pic from this past Christmas Day:


Here's the background — early this year after the above Instagram pic was posted, we were approached by an up and coming sustainably-minded dog lifestyle company about the idea of developing a complete line of dog clothing, accessories and toys. Each would be inspired by Basil and centered around different holidays like Valentine's Day, Halloween and Christmas, to name a few.


So far it's been really fascinating getting a behind the scenes look at how dog clothes go from concept to design and production, then eventually come to life:

We're eager to test out different looks like classic sweaters and jackets to more festive styles like the tacky Christmas sweatshirt that sparked this new idea. The design options have really been limitless and the hardest part of the process has been narrowing down exactly what we want to launch with.

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So! Ahem, if you've made it this far and are still trying grasp the concept — here's another way of looking at it:

APRIL FOOLS! 


As much as we love our stylish pooch, a petwear collection isn't actually in the cards anytime soon.

The real question we have is — did we even have you for a second? Were you nodding your head in excitement or cringing at the idea of a clothing line inspired by Basil's dapper sense of style? Either way, thanks for stopping in to visit us today and we hope you shared a good laugh :)

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